The Cost and Death of Fashion Photography

The life of a fashion photographer — ah, shooting gorgeous male and female models all day long sounds like a dream job come true. Imagine being in a studio and hearing music blaring in the background as loudly as Abercrombie and Fitch, fog machines going off, and seeing Victoria Secrets-looking models posing in all possible angles. And then to make life even more amazing you see all these huge fashion photographers being invited to all these extreme parties in Los Angeles, New York, Milan and etc. Sounds like the life!

Well, I’m going to tell you the hard truth now, so take a deep breathe. Did you breath? It’s not really like that for 99% of fashion photographers. The lucky 1% have made it up there alongside the other major fashion photography Gods. The most partying I do is drinking a martini by myself  in front of a computer screen going through a million photos a day.

Fashion photography is without a doubt one of the most popular areas of photography, and unfortunately, it is also one of most over-saturated and misunderstood area of photography.

I’m going to discuss some things on this blog post that many may not agree with, so everything here is completely subjective and can obviously be left to any interpretation. Please leave any comments or questions you may have below and I will quickly answer them.

BTS: Jeff Thomas, Kim Dawson Agency

A few weeks ago I decided to recreate my men’s book. I wanted to aim towards the more fashion geared clientel, aka the designers and ad agencies that I need to get bookings from. I wanted to create and stick to my own style instead of being too diverse and broad. I wanted to go kind of dark and sexy at the same time. This has proven to be a challenge and I’m still constantly working on it and hopefully I will get there one day.


Mens Book: Jordan Bergendahl

It’s about time I got back to a little fashion photography! Don’t take me wrong, I love the whole cheesy family photo and the forced smiles, but sometime shooting men and women in fashion wear seem to fit me best. I recently photographed a male model, those of you who follow my work may recognize him, Jordan Bergendahl. I worked with him two years ago as a test for my “My First Kiss” series which made a huge round on the internet.


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